Copenhagen · Independent growth consultancy

Great brands
deserve great
growth.

Senior paid media strategy and hands-on execution for ambitious eCommerce brands. Improve customer acquisition, test better creative and grow across markets, with an experienced specialist by your side.

Let's talk growth ↗How I work ↓

15+ years in eCommerce & paid media. Independent by choice. Direct by design.

Anders Berendt Svendsen wearing a dark shirt
Anders Berendt SvendsenFounder & Paid Media Strategist
Independent by design.Built for brands with ambition.UK · Europe · Beyond

Paivio client work

Experience shaped by ambitious brands.

Experience that travels

Senior expertise.
Direct collaboration.

Good performance marketing takes more than managing campaigns. It takes an understanding of the business behind them, from customer acquisition and creative performance to margins, budgets and long-term growth.

I bring more than 15 years of hands-on eCommerce and paid media experience to that challenge, working directly with the brands I support.

Strategy, execution and commercial thinking, without unnecessary agency layers.

15+ years of experienceRosemunde previous in-house experienceAnnoAnno previous in-house experienceLiving Sport previous in-house experienceAmerican Sports Outlet previous in-house experiencebyACRE previous in-house experienceTrendsales previous in-house experienceDigital Advisor previous in-house experience

Your next stage

Different stages.
The same ambition to grow.

01 / Build the foundation

Growth Starter

For growing eCommerce brands that need a clearer acquisition strategy and experienced hands to execute it.

You have a product people want, but paid acquisition still feels inconsistent. I help you establish the right foundations, prioritise your budget and build a structured approach to testing and growth.

  • Paid media audit and channel priorities
  • Campaign setup and hands-on management
  • Creative testing roadmap
  • Tracking and performance measurement
  • Clear recommendations for what to do next
Build your growth foundation ↗
02 / Expand with focus

International Growth

For established brands ready to improve performance, enter new markets or scale more profitably.

When your business grows, the decisions become more complex. I help you identify opportunities, improve acquisition efficiency and build a more disciplined approach to scaling across channels and countries.

  • Multi-market paid media strategy
  • Channel and budget allocation
  • Creative testing across audiences and markets
  • Performance and attribution analysis
  • Senior strategic guidance and execution
Explore a growth partnership ↗

For distinctive brands in fashion, lifestyle, activewear, outdoor and premium consumer products.

Core expertise

Built for better
growth decisions.

01

Paid Media & Growth Strategy

Plan, manage and improve advertising across Meta, Google, YouTube and other relevant channels. From account structure and budget allocation to ongoing optimisation, the focus is on profitable customer acquisition and meaningful business results.

Channel strategy / Hands-on execution
02

Creative Strategy & Testing

Find out what makes your customers respond. and turn those insights into better advertising. I connect creative performance data with structured testing, helping brands develop stronger messages, new angles and a repeatable learning process.

Audience insight / Creative learning
03

Measurement & Performance Intelligence

Understand what your marketing is really contributing. I help connect platform data with commercial KPIs, improve measurement and make performance easier to interpret, so decisions are based on more than what an ad dashboard reports.

Attribution / Commercial clarity
04

International Growth

Expand into new markets with a clearer plan. I help brands evaluate opportunities, adapt acquisition strategies and prioritise investment across countries, while accounting for differences in customer behaviour, competition and performance.

Market expansion / Senior advisory
Anders Berendt Svendsen smiling, wearing a light shirt
Anders Berendt SvendsenFounder & Paid Media Strategist

Meet the founder

A growth partner,
personally invested.

I'm Anders, founder of Paivio Media.

I've spent more than 15 years working with eCommerce, paid media and growth, from running campaigns to making the bigger commercial decisions behind them.

My background includes senior roles at byACRE and Trendsales, where I've worked with international acquisition, performance strategy and the challenges of growing consumer businesses.

I created Paivio to offer brands a more direct way of working: senior experience, honest advice and hands-on execution from the same person.

I care about what happens beyond the ad platform, because good marketing should make a difference to the business, not just the dashboard.

Anders Berendt SvendsenFounder & Paid Media Strategist
Connect on LinkedIn ↗

The Copenhagen Method

A smarter
way to grow.

A practical rhythm of understanding, testing and learning. Clear enough to act on. Flexible enough to evolve with your business.

  1. 01

    Understand

    Review your business, customers, acquisition performance and commercial priorities. Identify what's working and what's holding growth back.

  2. 02

    Prioritise

    Choose the opportunities with the strongest potential impact. Focus budget, effort and attention where they matter most.

  3. 03

    Experiment

    Turn insights into structured tests across campaigns, creative, audiences and channels. Learn what actually improves performance.

  4. 04

    Measure

    Look beyond platform metrics. Evaluate results against acquisition costs, revenue and the KPIs that matter to your business.

  5. 05

    Learn

    Document what worked, what didn't and why. Use those findings to make the next round of decisions stronger.

  6. 06

    Scale

    Increase investment where the evidence supports it. Keep improving creative, channels and budgets as the business grows.

+63%

average weekly lead volume
during the campaign period

Versus the other weeks shown. Observational case.

Featured case · Lead generation

Same budget.
Stronger lead weeks.

The challenge: Generate more leads without increasing total ad spend.

The approach: Shift more budget towards Meta top-of-funnel activity alongside Google Ads.

The outcome: Average weekly lead volume was 63% higher in campaign weeks 22–24 than in the other weeks shown. An observed result rather than a controlled test.

Read the case ↗

Selected professional experience

Experience behind
the strategy.

Previous in-house experience

byACRE

International eCommerce & Paid Media

Senior experience across international eCommerce and performance marketing, connecting paid acquisition with commercial priorities, channel performance and growth across markets.

Previous in-house experience

Trendsales

Marketplace Growth & Performance Marketing

Hands-on experience with paid acquisition and growth strategy in a consumer marketplace, where customer acquisition, efficiency and commercial performance need to work together.

These references describe Anders' previous employment, rather than Paivio client engagements.

Technology with purpose

Human judgment.
Smarter systems.

AI and automation can make marketing faster. Experience helps make it better.

I use practical tools to reduce repetitive work, improve analysis and make insights easier to act on, creating more time for the decisions, creative thinking and execution that actually drive growth.

Explore Budget Control ↗

A practical example of the budget visibility behind a paid media cockpit.

Your next move

Let's build your
next stage of growth.

Whether you're looking to improve paid media performance, test better creative or grow into new markets, I'd be happy to hear what you're working on.

Tell me about your brand, your biggest challenge and what you'd like to achieve.

Let's talk growth ↗
Copenhagen, Denmark · Working internationallyConnect on LinkedIn ↗